“Social mobility is about giving people control over their own destinies and unleashing their true potential,” according to the Social Mobility Commission. This philosophy aligns perfectly with the essence of coaching. 

When working with clients from low socio-economic backgrounds, one barrier they often face is the lack of access to a strong professional network. This can significantly limit their career advancement opportunities and affect their mindset, as they may feel disadvantaged compared to peers who seemingly have built-in networks. They might perceive that having a strong network is an inherent advantage they lack. This perception can be exacerbated in workplaces where colleagues bond over hobbies typically associated with high economic status, such as golfing or attending theatre performances. Networking might also be seen as an unappealing, formal task involving attending structured networking events, often leading to a deflated response when asked about their network. 

Fostering Inclusivity in Networking 

As coaches and professionals, it’s our responsibility to foster inclusivity and create environments that enable success for everyone. A valuable resource in this endeavor is the Social Mobility Commission’s Building Blocks Toolkit, which provides practical guidance for developing inclusive and socially mobile work environments. It’s important to recognise that many people benefit from the privilege of strong networks built through hobbies, experiences, and education from a young age, and suggesting clients simply “network more” without acknowledging this disparity can be insensitive. 

Strategies for Building a Network from Scratch 

Nevertheless, clients can take ownership and build their network from scratch in several ways. It is important to stress to clients that developing networks takes time and is not just an exercise. Networking is something that needs to be continuously cultivated throughout someone’s working life. Here are some practical strategies: 

Volunteering 

I suggest volunteering with caution because people deserve to be paid for their work, and volunteering is not possible for everyone. However, volunteering can be a powerful way to build a professional network while contributing to the community. Encourage your clients to choose relevant opportunities, engage actively, and participate in volunteer events to meet professionals in their desired industry. It could be volunteering within the organisation they already work for, such as taking on extra responsibility beyond their current remit. Additionally, many companies allow one day per month for volunteering opportunities. 

Joining Community Groups 

Local community groups offer numerous networking opportunities. Recommend that your clients identify relevant groups, consistently attend meetings, and participate actively in discussions and activities to build meaningful relationships. 

Leveraging Social Media Platforms like LinkedIn 

LinkedIn is a vital tool for professional networking. Guide your clients to create a strong profile, connect with purpose, engage with content, and join LinkedIn groups to connect with like-minded professionals and join industry-specific discussions. Encourage your clients to connect with alumni through their university’s alumni association or LinkedIn and attend alumni events. 

Attending Networking Events and Conferences 

In-person and virtual networking events are excellent opportunities to meet professionals. I discussed this in a previous blog post and believe it is a fantastic way for clients to develop their network. Encourage your clients to research and register for relevant events, prepare and practice their introduction, and follow up with new connections to nurture relationships. 

Informational Interviews 

Informational interviews are a great way to learn about a profession while building connections. Advise your clients to identify potential contacts, prepare insightful questions, and show appreciation with a thank-you email after the interview. 

Engaging in Continuous Learning 

Continuing education can also provide networking opportunities. Suggest your clients take courses, workshops, and seminars related to their career goals and network with peers and instructors. 

Starting a Blog or Online Portfolio 

Having an online presence can attract professionals to their network. Guide your clients to start a blog or online portfolio showcasing their expertise, projects, and career journey, and promote their content on social media platforms. 

Conclusion 

Building a professional network from scratch requires time, effort, and strategic planning. By leveraging volunteering, community groups, social media platforms like LinkedIn, networking events, online forums, informational interviews, alumni networks, continuous learning, and online presence, your clients can create valuable connections that will support their career growth. Encourage them to be proactive, consistent, and genuine in their efforts, and remind them that building a network is about forming meaningful relationships, not just collecting contacts. 

Resources mentioned: 

The building blocks: an employer’s guide to improving social mobility in the workplace – Social Mobility Commission 

Social mobility in the workplace: Removing the ‘class ceiling’ | CIPD