Over the past year, I’ve been blogging regularly about careers — sharing what I’ve learned, what I’m still figuring out. Writing has been a powerful tool for reflection and clarifying my thinking, but recently, I found myself craving a different kind of expression.

So, six months ago, I quietly started a YouTube channel.

I didn’t have a strategy. I wasn’t trying to go viral. I didn’t even tell many people. I just wanted a creative outlet — somewhere to document life, play with storytelling, and see what might come of it.

I filmed small, quiet moments: slow mornings, solo coffee dates, weekend rituals. Nothing groundbreaking, just glimpses into real life.

But here’s the thing: something unexpected happened.

It Became More Than Just a Hobby

As the weeks went on, I started to notice a shift. What began as casual vlogging turned into something much more intentional. What became really powerful was actually enjoying the life that I have and being more grateful for my everyday routines. Watching my videos back and seeing the beauty in the life I’ve created helps me appreciate it more.

YouTube gave me structure.
It gave me momentum.
And it reminded me how energising it can be to create something that’s purely yours.

I now understand what a powerful tool it can be — not just creatively, but professionally.

So if you’ve ever toyed with the idea of starting a YouTube channel — or building any kind of online space — this post is for you.

Your Personal Brand Is Your Career Safety Net

Whether you’re employed, self-employed, or somewhere in between, the working world is evolving. Long-term job security isn’t always guaranteed, and it’s becoming more important to build something that reflects who you are, not just what you do.

For me, platforms like YouTube and blogging have helped me create a more intentional digital presence — one that feels aligned with my personality and values. It’s not a rejection of my career, but rather an extension of it. A creative, reflective space where I can explore who I am, outside of my job.

It’s also reminded me that people connect with people — not just CV’s or roles. Showing up as your full self-online can create meaningful connection and community in a way that’s deeply human.

And that kind of visibility? It really does matter — not for attention, but for authenticity.

I know sharing your life online isn’t for everyone. Some people have asked why I’d want to put parts of my life on the internet, and I understand that completely. But the truth is: people see just a 20-minute snippet of my week.
From the beginning, I made a rule with myself — I only share what I’d be comfortable with a colleague or a distant friend seeing. I’m not that different professionally versus personally, so showing up as myself just feels natural.

Creative Structure Is Underrated

One of the biggest benefits I didn’t expect is the rhythm that comes with posting consistently.

Having a creative routine — planning videos, filming content, editing — has brought real structure to my weekends and evenings. It’s become a form of discipline that feels energising rather than draining.

If you’re someone who thrives with a bit of rhythm (but hates rigidity), YouTube offers a kind of structure that still leaves room for joy and play.

I’ve really enjoyed recently thinking about it more strategically and combining my blog and YouTube. It’s enabled me to develop new skills and experiences outside of my day job. It’s helped me gain new knowledge in digital tools too — from using YouTube analytics to creating thumbnail images on Canva.

And an important part of this shift? Choosing the right platforms.

I used to casually upload to Instagram Stories — and while I enjoyed it, I never loved the “photographer” element. I never really had a plan or intention there. What I love about vlogging and blogging is the longer format: capturing moments over time and curating them thoughtfully. That’s where I thrive creatively. So, I made the decision to leave other platforms behind and focus on what truly fits me.

You Don’t Need Permission to Begin

Before I started, I thought I needed a niche, a fancy camera, or a “reason” to start. But what I’ve learned is that the act of doing creates clarity.

You don’t have to have it all figured out. Starting imperfectly is better than waiting indefinitely.

YouTube — or any creative outlet — can be a powerful way to take ownership of your growth. You don’t have to wait for a promotion or a “next step” to share what you care about. You can start shaping your direction now.

And importantly, you don’t need expensive equipment to get started. I began by recording everything on my iPhone. I wanted to prove to myself that I could be consistent first. Once I saw that I could show up week after week, I treated myself to a tripod and microphone. It felt like a small but meaningful investment in myself and my future. Hopefully I can buy more equipment down the line, but for now, I keep it simple.

I’m also not fixated on subscriber count or comment numbers. Of course, it’s encouraging to see growth—but I’m not desperate to “make it.” I’m happy to grow at my own pace. I trust that if I stay consistent, it will compound over time.

Connection Can Be Quiet and Still Meaningful

I’ve also realised how meaningful it is to connect with others through this medium.

Whether it’s someone watching silently or leaving a thoughtful comment, the shared experience of showing up online — vulnerably, imperfectly, authentically — is incredibly powerful.

Your vibe does attract your tribe. And building even a small community around the things that matter to you is a career and life asset in itself.

So, Is It Time for You to Start Something Too?

Maybe it’s YouTube. Maybe it’s not.

Maybe it’s a blog, a podcast, a newsletter, or something else entirely.

But if you’ve felt that quiet nudge — that whisper to start creating something of your own — consider this your gentle encouragement.

You don’t need to do it perfectly.
You just need to start.

Because sometimes, in documenting our lives, we become more intentional about the way we’re living them.
And that, to me, is reason enough.